The Real Deal with Jason Silverman | Business Development / Effective Online Marketing / Powerful Offline Marketing - Jason M. Silverman Powerful Words Character Development and Dance Sites Done Right

The Real Deal with Jason Silverman - Featuring  Cheer Industry SuperStar, Randy Dickey I hope you're ready for some more REAL DEAL time!   Jason Silverman got a chance to catch up with his friend and associate, Randy Dickey.  Randy is one of the leading Thought Leaders in the All Star Cheer World.  Join Jason as he "grills" Randy about the system's he's used and continues to use to build his thriving Cheer Gyms, his Competition / Event Company and his Music service.  Clearly, this man knows how to multi-task, eh?   While owners and coaches of All Star Cheer Gyms will immediately see a benefit, any business owner who wants to increase their profits, build a more professional and high functioning team, and enjoy your life a bit more, you're not going to want to miss this one.  Strap yourself in, any time with Randy Dickey is sure to be a wild ride! A little about Randy Dickey... Randy Dickey has been involved in the Cheerleading Industry since 1990. He started American Cheer X-treme (ACX) in 1998 in Columbia, SC and has turned a small gym of 100 kids in to a Cheerleading Training Super Center hosting over 45 school teams a week and totaling 1500 kids. The gym is a 20,000 sq ft facility fully air conditioned with the newest equipment. They have also recently opened a second facility in Charleston, SC already hosting 13 high school teams and over 300 kids. Between both facilities the ACX Jags, it's competitive cheer teams, have won close to 100 National and state titles. Randy also started the "Ultimate Cheerleading Federation" A competition company that hosts cheerleading events in the Southeast. This is their 5th season of event with over 100 teams each year at their Nationals in Columbia, SC. www.UCFCheer.com Randy has also partnered with Courtney Pope Smith to create the A.S.G.A. which is an organization where gym owners meet once a month on a conference call to discuss issues in the industry, problems in their gyms, ideas to keep everyone in business, and ways to use our membership to save money by creating more buying power.   Listen to today’s podcast and discover: Who is Randy Dickey and what can you learn from his experiences in building his businesses? What are some of the largest mistakes that All Star Cheer Gym owners make when it comes to growing their business today? Why are some owners successful and other not so much? What's the difference between a Cheer Gym Owners who wants to "Win" vs. "One who wants a successful business?" How can a Cheer Gym Ownerbest position themselves for growth? What are the ways thatstudio owners sabotage their own success and potential?  What are some of the things they do to cause this? What is the best way to build a winning team at your business?   Resources www.ACXCheer.com - This is a link for Randy Dickey's wildly successful Cheer Gym - ACX www.8CountMusic.com - Check out 8 Count Music, Randy Dickey's music service for the cheer, gym, dance and event industries www.UCFCheer.com - This is Randy Dickey's event/competition company for the All Star Cheer World.  

The Real Deal with Jason Silverman - Featuring  Dance Studio Success Expert Suzanne Blake Gerety of DanceStudioOwner.com Ready for an educational and inspirational podcast?  You've found it.   Jason Silverman got a chance to catch up with Suzanne Blake Gerety, one of the top Thought Leaders in the Dance Studio Industry.  Jason dug deep to discover many of the important ingredients for a successful dance studio, and really, any successful business.  While owners of dance studios will immediately see a benefit, any business owner who wants to increase her profits, improve her marketing and live a more balanced and fulfilled life, will get amazing value out of this podcast.  Strap yourself in, this is going to be great! A little about Suzanne Blake Gerety... Suzanne was born into the dance studio business and learned to sew fringe on costumes while most kids were playing t-ball.  She is now the proud 2nd generation owner of Kathy Blake Dance Studios in Amherst, NH where she works alongside her mom and they are celebrating their 40th season this year.  In 2008, Suzanne launched DanceStudioOwner.com with the goal of helping dance studio owners keep their passion for dance alive as they grow their business. Having faced many of the ups and downs of the business personally she set out to mix education with inspiration while giving studio owners information that made a difference and impacted their success. Suzanne is a regularly featured contributor and columnist for Dance Teacher Magazine’s, "Ask the Experts" and speaks at the Dance Teacher Summit in New York City. She is a featured contributor in the The FabJob Guide to Become a Dance Studio Owner, FabJob Guides have been featured in stories at The Wall Street Journal and Entrepreneur Magazine sites. In addition to a degree in Psychology and Child Development, Suzanne has training and experience in communication and leadership from one of the world's foremost personal development companies. She is the mother of two school-aged children and is an advocate for dance education throughout the world.  Suzanne brings the resources and support to current and future dance studio owners to help them achieve success.   Listen to today’s podcast and discover: What is one of the biggest mistakes that studio owners make when it comes to growing their business today? What are some trends in how business owners gain more students / clients today? How can a studio owner best position themselves for growth both in numbers of students and revenue and also professionally in their industry? What are the ways thatstudio owners sabotage their own success and potential?  What are some of the things they do to cause this? What is the Kolbe Test? What is the best way to build a winning team if you don’t have a big budget or if you’re not sure where to begin? What are some ways studio owners / business owners can set themselves apart from their competition?   Resources www.DanceStudioOwner.com - This is a link for info about Suzanne's Studio Building Servces for the Dance Industry...There are a myriad of helpful tools, articles and services available!

The Real Deal with Jason Silverman - Featuring  Psychologist and Special Needs Expert Dr. Susan Giurleo Every now and then, Jason gets the opportunity to pick the brain of somebody who is directly helping those who really need it in their communities.  Today is one of those special days.  In today's episode, Jason Silverman interviews Dr. Susan Giurleo, a psychologist who works with so many kids suffering from one of the alphabet issues (ADHD, ADD, etc.)  Jason was able to discover some very helpful ideas for owners, coaches and teachers who work with kids that may be considered "distracting." Anybody who works with kids or adults for that matter, is sure to find this podcast educational and helpful.  Enjoy! A little about Dr. Susan Giurleo... Dr. Susan is a licensed psychologist with a PhD in Counseling Psychology and extensive experience counseling and coaching children, adolescents and families on issues of behavioral and emotional control, organization, and academic and social  success. She is the founder of Child Development Partners a family coaching and consulting practice that supports children and teens who struggle with issues related to ADHD, Asperger’s Syndrome, learning disabilities and executive dysfunction. She is also a business coach who empowers emerging entrepreneurs to build and market businesses that make a difference and engage in social good. In her free time Susan can be found cheering on her 10 year old son in his many athletic pursuits including soccer, basketball, and baseball. You can read more about her work with children at ChildDevelopmentPartners.com. Her business coaching site is DrSusanGiurleo.com.   Listen to today’s podcast and discover: How is coaching a child with ADHD or a learning disability different than coaching most kids? What is the business benefit in developing a niche in coaching children with special learning needs? What are some ways to handle a child that just can’t focus or follow directions in class? What do activity instructors need to know about ADHD,learning disabilities and other “invisible” disabilities in their students? Is there a way to identify which kids will need extra support before classes start to avoid difficulties in the group? What options can a program offer for kids who just aren’t able to focus enough for the main classes, but really want to learn and develop in the activity?  

The Real Deal with Jason Silverman - Featuring  Social Media Expert Nika Stewart There are so many lessons in this podcast for running a successful business as well as a wonderful life.  Jason Silverman enjoyed a fun interview with Rick Barker who founded the Music Industry Blueprint after having a Super Successful career in the music industry...including being Taylor Swift's manager!   If you're interested in discovering the secrets to magnetically engaging with your clients (like the big stars do), then you need to sit down, and really absorb this podcast.  It may just change your life! A little about Nika... As an early adopter of social media, Nika Stewart has expertly used multiple social media platforms to build an enormous following and catapult her brand image. As the CEO of www.GhostTweeting.com, she now manages the social media presence for a diverse clientele including best-selling authors, television hosts, renowned entrepreneurs, and many local businesses. As the founder of the Laptop Mom® Movement, Nika is a lifestyle entrepreneur: A professional who has seamlessly integrated her career into her life. She has a passion for working with entrepreneurs and business owners. She specializes in generating "buzz" and excitement for her clients through high-impact social media campaigns. Listen to today’s podcast and discover: Why should small businesses (dance / karate studios, etc) focus on Social Media marketing? What are the biggest mistakes small business owners make on Social Media? What networks are the most effective for local studios / businesses? What can studio owners be posting?  What are the best things to post? How often should business owners be posting? What is Nika's #1 piece of advice for business owners on Social Media? What one piece of advice did Nika share for business owners to find and maintain success?   Resources www.GhostTweeting.com - Check out Nika's program, GhostTweeting to find out how she can make your social media campaigns more effective and effortless for you.

The Real Deal with Jason Silverman - Featuring  Gratitude Expert Lori Saitz This podcast was eye opening on so many levels.   Jason Silverman had the opportunity to speak with, and extract a ton of useful information regarding growing a business by implementing Gratitude Systems with your clients.   If you'd like to solidify a better relationship with your clients, help them to stick with you longer and do it in an easy and fun way, this is the podcast for you! A little about Lori... Lori Saitz (pronounced Sites) is The Gratitude Expert. She’s going to teach us how to “Multiply our profits through sweet appreciation marketing” – literally. Lori is the founder and CEO of Zen Rabbit – Not to worry, you'll learn exactly where that name comes from Zen Rabbit makes The Gratitude Cookie. I hear it’s an addictively delicious butter-sugar cookie that business owners and sales teams use to say thank you to clients. Lori has been playing  - she says playing because she has so much fun - at marketing and communications for more than 20 years. She’s been a radio personality in South Florida and still loves doing voice over work. Lori spends her spare time at the gym – which makes sense if she’s eating Gratitude Cookies all the time. She’s an enthusiastic proponent for worldwide literacy.  And you may find her perusing the racks at Ann Taylor, which she claims contributes to inspiring her creativity. Listen to today’s podcast and discover: Why and how did Lori start Zen Rabbit? Why Don't most people assume you value their business? What kind of ROI can someone expect to see from client appreciation? In Lori's “Little Known Secrets of Gratitude Report” she mentions the law of reciprocity. What is it and how does it affect businesses? Why giving money for a client referral can be a terrible mistake. Is there an easy way to manage a gratitude campaign? What if you don’t have a lot of money to spend on customer appreciation? What is Lori's 1 big "Real Deal" Tip for entrepreneurs?   Resources www.ZenRabbit.com  - Check out Lori's firm, Zen Rabbit where you'll find a ton of helpful information to assist you in developing your gratitude campaigns

The Real Deal with Jason Silverman - Featuring  School Growth & Business Development Expert Stephen Oliver (A.K.A. The Mile High Maverick) Every now and then, you get the opportunity to listen to a "Real Deal" expert who's actually been there and done that, right?  Today is one of those days.  Jason Silverman enjoyed a spectacular interview with Martial Arts Busienss Building Legend, Stephen Oliver (of NAPMA and Mile High Karate fame)  Mr. Oliver has a unique perspective on how to grow a business quickly and successfully.  While owners of martial arts schools will immediately see a benefit, any business owner who wants to increase his profits, improve his marketing and live a more fulfilled life, will get amazing value out of this podcast.  Get set to hear the inside scoop on business growth and high quality marketing. A little about Stephen Oliver... Stephen Oliver is the CEO of the National Association of Professional Martial Artist, Founder and Franchisor of the International Mile High Karate school organization.  He’s founded his Mile High Karate schools 30 years ago last month and, since then has grown to become the leading consultant to the top 1% and top 5% of the Martial Arts Industry as well as for Fitness, After-School Care and Several other related industries. Although he’s generally thought of as the leading marketing consultant in his industry, in reality his focus is on creating the highest possible value of service to students or clients and, then maximizing the business results through retention, high revenue per student as well as multi-faceted marketing activities.   He’s a Graduate of Georgetown University and holds his Master’s in Business Administration as well.   He’s the author of several books on Internet Marketing, Direct Response Marketing for small business, and Just released his latest book: “The Way of the Mile High Maverick.” Listen to today’s podcast and discover: Who exactly is Stephen Oliver, what makes him tick and what is he most passionate about? What Is Stephen's Primary Strategy that Dramatically Improves businesses bottom line? In Stephen's book, The Way of the Mile High Maverick" he talks about deciding whether you want to be “Wal-Mart” or the “Apple Store”, see  how it applies to your business. Why does Stephen believe that absent other criteria - price determines perception of value? From a standpoint of finding new customers or clients what are some of the key mistakes being made by small business owners. In the new world of Social Media, Internet and all of the rapid change – what are some of the key areas that small business owner’s should focus on to improve their marketing results. In order to help a small business owner dramatically grow the size of their business, what would be the key strategy? What one piece of advice should business owners take in order for them to enjoy their business a bit more?

The Real Deal with Jason Silverman - Featuring  Dance Studio Industry Expert Rhee Gold Prepare to be Motivated!  Jason Silverman had the pleasure of sharing some time with Dance Industry Legend, Rhee Gold, a driving force in the Dance Studio Owner world.  Mr. Gold shares so many valuable truths during this interview that it's one you'll need (and want) to hear a few times.  If you're interested in discovering why some business owners are wildly successful and able to maintain their passion forever, this is the podcast for you! A little about Rhee Gold... Rhee Gold is the publisher of Dance Studio Life magazine and the producer of DanceLifeTV.com. As the dance field’s first motivational speaker, he has traveled the world presenting motivational and business seminars, as well as keynote addresses for conferences and conventions. Rhee authored The Complete Guide to Teaching Dance: An Insider’s Secrets to Personal Reward and Financial Success, now in its second printing. The book has received rave reviews from thousands of teachers, school owners, universities and dance organizations. It is utilized within the curriculum at college and university dance programs throughout the country. His philosophies for the classroom, inspiring students, successful studio ownership and respect for all dance teachers, along with his unmatched passion for the field have changed the way thousands of teachers and school owners perceive their profession. Son of the late Sherry Gold who founded her dance school in the family basement and went on to become one of America’s most respected master teachers, Rhee has experienced the dance life from many perspectives. Today the Gold family school is housed in a ten thousand square foot facility, directed by his brother, Rennie Gold. Rhee has served as . . . Chair of UNITY National President of Dance Masters of America Education Columnist for Dance Magazine Master Teacher: Second International Congress of Dance, Rio de Janeiro, Brazil Founder of Project Motivate Founder of DanceLife Teacher Conference   Listen to today’s podcast and discover: Who is Rhee Gold and what is he most passionate about? What are some of the most important ingredients necessary for a successful business? What are some of the mistakes business owners make that hold them back from achieving success? What's the best way to stay motivated and dedicated to achieving your goals? What happens at Rhee Gold's Retreat Center and why is it so magical for business owners? What one piece of advice does Rhee want to share to help business owners to either grow their business, lose some stress in their life, or simply to get more joy out of life?   Resources www.DanceStudioLife.com - Check out Rhee Gold's DanceStudioLife.com where you can learn everything about all of the services that Rhee offers to owners of dance studios all over the world

The Real Deal with Jason Silverman - Featuring  Fan Engagement Expert Rick Barker There are so many lessons in this podcast for running a successful business as well as a wonderful life.  Jason Silverman enjoyed a fun interview with Rick Barker who founded the Music Industry Blueprint after having a Super Successful career in the music industry...including being Taylor Swift's former manager!   If you're interested in discovering the secrets to magnetically engaging with your clients (like the big stars do), then you need to sit down, and really absorb this podcast.  It may just change your life! A little about Rick... Rick Barker is a personal manager, marketing consultant, and public speaker, living in Nashville, TN.  Rick has had an amazing career in the music industry managing hit country pop star, Taylor Swift.  After 15 years in radio, Rick worked at a record company, Big Machine Records.  Realizing traveling the world with musicians wasn't a good fit for his family life; Rick became an entrepreneur and founded the Music Industry Blueprint.   Listen to today’s podcast and discover: Why does Rick believe that no matter what cards you are dealt, you can always reshuffle the deck? How and why did Rick start the Music Industry Blueprint?  What is it? Working in the music industry, managing Taylor Swift, Rick had success getting people's attention, so what are some strategies business owners and entrepreneurs can implement to get the attention of their target market? What does it mean to engage rather than communicate? Why most business owners simply PUSH (Pray Until Something Happens) What are some of the most successful ways musicians (and business owners) can market themselves? What are some of the biggest problems of the music business?   Resources www.MusicIndustryBluePrint.com - Check out Rick's program, The Music Industry BluePrint - it's the only one of it's kind, and quite frankly, it's brilliant Pick up this book --> Mark Cuban - the sport of business

The Real Deal with Jason Silverman - Featuring  Pinterest Expert Jessica Rhodes Pinterest?  Isn't that just some sort of online place for people to get recipes and craft projects for their kids?  Apparently it's not and, quite frankly, prepare to have your eyes opened to a whole new marketing medium for businesses.  Jason Silverman got a chance to speak with Pinterest Expert, Jessica Rhodes, who he has hired to manage the Pinterest boards for Powerful Words Character Development, Dance Sites Done Right, AllStarCheerSites.com and Dr. Robyn Silverman.  If you've been looking for an easy, yet cool way to reach more of your target audience, this podcast will be a fantastic investment of your time.  Jessica discusses how a Dance Studio can (and should) be leveraging Pinterest for it's benefit, though EVERY business owner will be able to take away some valuable secrets! A little about Jessica Rhodes... Jessica Rhodes is the founder and President of Entrepreneur Support Services, a business providing a variety of support services to busy and time strapped entrepreneurs and small business owners. Jessica earned a Bachelor’s degree in Communications from Temple University and has trained extensively in interpersonal communication while studying Strategic Communication at Temple. Jessica spent six years working for a nonprofit where she managed a large staff of door to door fundraisers, earning her a reputation as a passionate and skilled saleswoman.  In fact, she’s been told that she could “sell ice to an Eskimo!” With her most important job now being her son, Nathan’s mom, Jessica left the busy nonprofit world to start Entrepreneur Support Services so she could bring her exceptional skills in sales, marketing, and administrative support to growth-oriented entrepreneurs and small business owners who need part time support to help in a number of areas so they can stay focused on their most urgent, high revenue-generating priorities. Jessica lives in Rhode Island with her husband Jamie, their beautiful son, Nathan, and their cat, Maize.   Listen to today’s podcast and discover: What exactly is Pinterest and why should you care about it? What are the most important steps to getting started with your Pinterest profile page? What are Jessica's top tips to building a following on Pinterest Pins, boards, and websites- tips for being a perfect pinner Why you should have infographics on your website How and why to make your website "pinterest friendly"   Resources www.PinWords.com - This is a cool tool that Jessica recommends to help you create quick pins for Pinterest www.EntrepreneurialSupportServices.com - This is Jessica's firm - check her out if you'd like help with creating and managing a successful Pinterest marketing campaign.

The Real Deal with Jason Silverman - Featuring Video and SEO Expert David Jenyns This is a fabulous episode of The Real Deal with Jason Silverman.  I was lucky enough to catch David Jenyns while he was here in the USA from Australia. David’s impressive entrepreneurial journey begins back in his early 20’s when he sold Australia’s most loved sporting ground, the Melbourne Cricket Ground (www.owntheg.com). Since then his business experience spans from developing and franchising retail stores, building multi-million dollar portfolio of over 500 domains and websites, to turning founding Melbourne SEO Services and Melbourne Video Productions, who together help businesses grow through innovative online marketing systems. Recognized as a high achieving entrepreneur and online marketer, David has been a keynote speaker at countless conferences and seminars, as well as featured in dozens of publications, including Australian Financial Review and Smart Investor and other media such as Nova radio and Channel 9’s Today Show.   Listen to today’s podcast and discover: Why did David start using video marketing to market his business and how you can learn from his example! How should business owners use video in their businesses? What are some different kinds of videos that entrepreneurs and small business owners use to promote and market their business? If someone has never used video to market their business, what are some basic steps they can take to get started? Hear a special success story of how David used video marketing in his business David’s top tip for helping make sure that you’re more profitable, more efficient and having more fun.   Resources 1   www.DavidJenyns.com Here's a link to discover more about David Jenyns 2  www.melbourneseoservices.com - Here's a link to check out David's SEO firm in Melbourne Australia 3  http://www.youtube.com/user/theseomethod - check out David's Youtube Channel

The Real Deal with Jason Silverman - Featuring Client Retention Expert Jim Palmer Wow, this podcast was chock full of helpful information.  Jason Silverman had the opportunity to catch up with one of his long time friends and marketing associates, Jim Palmer (A.K.A. The Newsletter Guru) Anybody who is interested in learning more strategy and tactics to helping build client retention, MUST listen and re-listen to this podcast! A little about Jim... Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV, the hit weekly Web TV show watched by thousands of entrepreneurs and small business owners. Jim is also the host Stick Like Glue Radio, a weekly podcast based on Jim’s unique smart marketing and business building strategies. Jim is best known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships.  Jim is the founder of Custom Newsletters, Incorporated, parent company of: No Hassle Newsletters No Hassle Social Media Success Advantage Publishing Concierge Print and Mail on Demand Custom Article Generator Double My Retention The Magnetic Attraction & Retention System NoHassleInfographics.com Jim is also the acclaimed author of four great books. The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life Stick Like Glue – How to Create an Everlasting Bond With Your Customers So They Spend More, Stay Longer, and Refer More The Fastest Way to Higher Profits – 19 Immediate Profit-Enhancing Strategies You Can Use Today It’s Okay To Be Scared – But Never Give Up Stop Waiting For It To Get Easier – Create Your Dream Business Now!   Listen to today’s podcast and discover: Why did David start using video marketing to market his business and how you can learn from his example! How should business owners use video in their businesses? What are some different kinds of videos that entrepreneurs and small business owners use to promote and market their business? If someone has never used video to market their business, what are some basic steps they can take to get started? Hear a special success story of how David used video marketing in his business David’s top tip for helping make sure that you’re more profitable, more efficient and having more fun. [box icon="lightbulb" style="solid"] Resources 1  www.GetJimPalmer.com Here's a link to discover more about Jim Palmer 2  www.TheNewsletterGuru.com Check out Jim's Internationally Acclaimed Done For You Newsletter Service 3  www.NewsletterGuru.tv - For some valuable, free, business tips, visit Jim's weekly TV show [/box]